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5 New Partner Members Join the MRAA

MINNEAPOLIS, March 31, 2025 — The Marine Retailers Association of the Americas (MRAA) announces five new Partner Members — Gtechniq Marine, Lahzo, Mannix Marketing, TruVideo and Shore Hitch — joined the association recently. Through Partner Membership, marine manufacturers, suppliers, and service providers showcase their dedication to the industry’s growth and

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MRAA Blog

Shoot. Pass. Dribble.

I remember hearing about the triple threat when I was youngster learning basketball. For those unfamiliar with the term, it’s simply a position you should be in when you have the

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6 Benefits of an F&I Department

• The Critical Role of F&I Departments in Marine Dealerships: Enhancing Profitability and Customer Satisfaction By Brenda Cline-Kereakes, COO, Line\5 In the marine industry, delivering an exceptional customer experience is

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5 Fraud Prevention Tools for Your Dealership

By Julie Douglas, President, Dealer Pay Your dealership is a prime target for fraud because you process high-ticket transactions and maintain sensitive customer data. Fortunately, advancements in technology have provided

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Lender Mix is Key to Your F&I Success

By Jared Zimlin, Director of Business Development, Elite Recreational Finance, an MRAA Education Champion You’ve likely faced some tough challenges in F&I that directly dampen your sales potential. These hurdles,

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